Services

Why us

Resources

1

Set projects up clearly through Workspace, our shared space for briefs, collaboration, and reviews.

2

Keep every asset aligned with your identity using toolkits, creative frameworks, and brand-trained teams.

3

Move quickly with dedicated creative pods that understand your people, priorities, and objectives.

4

Add campaign volume, formats, or new initiatives in days rather than weeks through flexible resourcing.

5

Produce multiple versions quickly so you can test, refine, and improve without burning out.

Adaptif's ad creative covers the full advertising production pipeline: campaign strategy and concepts, static design for social and digital placements, motion ads, animated content, illustration, transcreation for local markets, and conversion-focused landing pages to pair with paid campaigns. The team works across every channel, such as paid social, display, programmatic, OOH, print, and produces both single-asset hero campaigns and high-volume variant production. Marketing teams typically use the service for always-on paid media, product launches, seasonal campaigns, and creative testing programs that need 50+ variants per month.

Ad creative pricing at Superside runs through a flexible creative subscription rather than per-asset quotes. The model is built for high-volume production at a predictable monthly cost, with the same senior creative direction applied across unlimited variants, formats, and channels. For marketing teams shipping ads continuously, this avoids the per-asset cost stacking that comes with agency or freelancer alternatives, where every variant and adaptation is billed separately.

Most ad sets ship in days rather than weeks, with faster turnarounds available on the enterprise plan. Speed comes from parallel workstreams across design, copy, and motion, AI-enabled variant production for routine adaptations, and design systems that compound velocity over time. For teams running paid media continuously, this supports the volume of variants and adaptations performance marketing teams need to test continuously, without waiting on long discovery phases or vendor coordination.

Use Adaptif when paid media is an always-on need (continuous concepts, variants, localisation, and testing) at a predictable cost. Traditional ad agencies typically focus on hero campaign moments with long discovery phases, high per-asset cost, and limited capacity for the 50+ variant production volume that performance marketing teams ship monthly. Superside is built for marketing teams running paid social, display, and lifecycle creative every week alongside larger campaign moments, with the flexibility to take on brand campaigns and bigger creative moments when they come up.

Adaptif works as either an alternative or a hybrid model alongside an in-house team. For lean teams, Superside provides the breadth and capacity of a full creative organisation without the cost of staffing one. For larger in-house teams, Superside extends capacity during peaks, covers specialist disciplines (motion, illustration, AI) that aren't always staffed in-house, and handles the high-volume variant work that takes senior designers off strategic creative direction. A pure in-house build requires hiring across design, copy, motion, illustration, and AI, plus the management layer to coordinate them, which a creative subscription bundles into one team with senior creative direction included.

Adaptif uses AI as a quality and capability multiplier across the ad creative workflow, not as a replacement for designers. The team's 50+ AI workflows speed up variant generation for A/B testing, localisation for new markets, background and asset generation, voiceover production, and routine resizing across placements. AI runs on top of Brand Brain and Workspace, which hold your brand identity, components, and approved assets, so AI-generated variants stay on brand instead of drifting into generic outputs. See AI creative services for the broader workflow.

Yes. The subscription model is built for variable demand, so volume can scale up for product launches and seasonal pushes, and back down during quieter months. Most enterprise customers run a baseline subscription for continuous production with the option to add boosters for short bursts of higher volume. This avoids the typical agency penalty of paying for capacity you're not using, and the freelancer penalty of scrambling for talent when demand spikes around launches or seasonal events

The team produces creative for every major channel: Meta (Facebook + Instagram), TikTok, LinkedIn, Pinterest, YouTube, Snapchat, X, Reddit, programmatic display, native, OOH, CTV, and print. Formats include static images, motion graphics, animated videos, GIFs, carousels, story/reel formats, and interactive units. Cross-channel adaptation is built into the workflow. Concept once, adapt to every required size and ratio. Video production handles longer-form video creative when needed alongside the ad work.

Brand consistency is enforced through Brand Brain, Superside's system that stores your brand identity, components, voice rules, and approved assets in one place. Every designer and AI workflow pulls from the same source of truth, which means variants stay on-brand even when produced at high volume by different team members. For larger programs, a design system for ad templates and components compounds consistency further: new variants inherit the system rather than starting from scratch each time.

Performance is built into the ad creative workflow from the start. Superside ships variants designed for A/B testing, helps prioritise what to test based on the brief and channel, and feeds learnings back into the next round of creative. Winning patterns get captured in Brand Brain and applied to future variants, so performance insight compounds across campaigns rather than living in a separate analytics deck. AI workflows accelerate iteration on winners, which is what makes continuous creative testing affordable in the first place. Customers typically pair this with their own performance marketing analytics to attribute results.

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